Brand Consultant
Company: Procter Street
Date: 22/07/2024 - 27/05/2025
For a year I have worked as the in-house Junior Graphic Designer for Procter Street; Performing a client facing role while also being pivotal in the companies re-brand and marketing.
Rebrand Implementation
Through my time involved in Procter Street, I’ve seen the company grow from 15 to 25 staff members, and I’ve seen them transition from working at home to now having their own office to accompany the launch of the newest rebrand. As the Junior Graphic Designer, it was my responsibility to gather quotes for printing the new signage and uniforms.
Logo Re-Design
Old Logo
New Logo
The rebrand from “Procter & Street” into “Procter Street” was already in motion when I joined. Jo Street was the marketing strategist and Creative Director for this project. When I joined the company, I was primarily recruited to aid the Procter Streets clients with their design needs. Unfortunately, due to obligations around confidentiality, I cannot share my client work through this website portfolio. But, the work I produced when implementing the rebrand for Procter Street can be seen below.
Brand Guidelines
Art Direction
In a collaborative effort, me and the Creative Director generated a unique brand system which optimised a Bento grid system. We aimed to find a balance between the styles of minimalism and maximalism by being bold with a simplistic grid system.
Presentation Pitch
Client Acquisition
This brochure/presentation showcases the details behind the services Procter Street offers. We used this brochure to pitch for new work, and I carefully designed this document to help assist the Directors in communicating their business.
Employee Contract
Internal Document
CV Template
Recruitment Support
As the Lead Graphic Designer I am responsible for all the visual outlets in Procter street for all our varying business divisions. One of our divisions is a Resourcing service lead by the Resourcing Director, Lewis Booth. I’ve worked closely with the resourcing director over the last year, formatting over 100 CV’s for him in the template I designed (seen above). As a result of my Graphic Design contributions our Resouricng division has improved in performance as the CV’s we send out to companies are viewed to be of a more professional degree.
I have also created 10 different CV templates for our Work Winning clients, designed specific to their company branding; But I am unable to share those designs through this format due to copyright and confidentiality
Internal Org
Office Plan Illustration
Internal Document
Tender Bid Template
Client Acquisition
When a construction company applies for win work for a project, they have to pass a series of PQQ’s (pre-qualifying questions) before they submit a written Tender Bid. The template below shows the Procter Street bid template I designed and actualised for the construction projects we pitched for.
I’ve worked with over 20 clients creating bespoke personalised templates which align with their branding and specific project needs (such as infographics designed for clear communication). I can’t share my client bid templates through an online portfolio due to confidentiality.
